As is often the case, the devil is in the details. If the chant is meant by way of intention for the athletes to simply do their best, that is a positive encouragement that can inspire and uplift through showing loving support and encouragement, knowing many others are on their side, wanting them to succeed, and must believe in them to be demonstrative, so it is a positive message with a positive benefit. But if you look closely at much of the customs involved with sports, there are many curse-like chants that can be invoked, when harsh language is used in particular. Hence, you see there is a difference between, "beat them" versus "best them," and the negativity of sentiments like "crush them, destroy them, drive them into the ground, put the hurt on them," and so on.
This begins to tap into darker impulses of power and control, and those impulses might arise from a reservoir contributed to in many times and places from many dark thoughts and topics far beyond a sports event in significance, and hence might carry more negative weight than one might think, that the athletic contest, after all, is only a game. You see that level of fervor bring out malevolence when fights break out in the stands or in the parking lot, so there is not only an exchange of words between fans of opposing teams but a real invective and hateful language spewed with intensity and dark emotion. The more that kind of dynamic is indulged, the more harm it carries forth energetically. Ironically, while it can be hurtful to the intended targets of an opposing team, it will be more hurtful to the spectators, and perhaps members of the opposite team who are wishing ill on their foe and are harming themselves and their souls karmically.
The reason this is so is that life is not just a game, so even when you might be playing a game or watching a game play out, it is all too real and everything counts in what you do or do not do with your energy. The Law of Karma is watching and will make an assessment about the consequences of your thoughts as well as actions. Deeper reflection will also show you that most sports have a genesis historically in combat and are often used to groom the young to become more competitive, more aggressive, and prepare them to be warriors one day. Unfortunately, that end goal has not faded from the scene on your planet, nor the machinery present lifelong and supported within the educational system which produces generation after generation of would-be combatants who, for the most part, are easily recruited for dark doings because they have been groomed and prepared to see it as normal and a natural part of life.
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