Continuing on this line of questioning, today “reinventing your image” is all the rage. Businesses, organizations, and even schools change their logos often—their mascots, color schemes, building designs, interior layouts, you name it, ALL of it undergoes FREQUENT transformation. It seems like the paint barely gets a chance to dry before the “pardon our dust” signs are out in force again. It always seemed wasteful to me, not to mention inconvenient and bothersome. If these businesses really wanted to please me, moving the mayonnaise from aisle 2 to aisle 5 is not a way to do that. I’m sure every college-level marketing course teaches that “studies say” this is all necessary and beneficial to the bottom line. But is it REALLY? I hate feeling like a stranger in my own town. Am I alone in that sentiment? What can Creator tell us?

Your irritation at what rapid change presumes, that you will fall in line and, in effect, jump on the merry-go-round to keep up, is another perspective of the fact people are being manipulated to worsen their situation, degrade the quality of life, undermine the culture, and, in the end, the negative consequences will build and build. What is happening with this endless remaking of the image is a kind of endless dilution of personal energy, commitment, dedication, and productivity. All the effort that went into the first construct in defining the look and feel, the makeup, all the design elements, the organizational components, and the working parts, whether objects of a mechanical nature or groups of individual people with varied roles to play and knowledge bases and skill sets, it all must be thrown out the window with a remake. In a way, it is starting over and it is also, inevitably, disorienting and disheartening. It is telegraphing a sense that you and your ideas will become obsolete and, in fact, you need to be starting now to find something different because otherwise you will age out of the system and be thrown aside. That is a message not lost on anyone, so it is at once a way to deplete and degrade things by ever-increasing demands for useful changes intended to be a betterment while presenting an incentive that forces people to go along with the program even though it is wasteful and often unnecessary. This also illustrates that much of modern living is actually a kind of illusion, an artificial construct far removed from your true nature as a divine being. You are bigger than this and you are better than this. You were not created to be a cog in a wheel subjected to drudgery, even when dressed up as the latest new idea coming from upper management or whomever is in charge demanding change. Many people have the experience, when they have spent a number of years at the same job, that as people come and go the great new thing that comes up at meetings may well be something that had been used in the past, but then was seen to be old hat and was replaced by a new system or a strategy. So, in the absence of something truly innovative, old ideas may be reborn with the current younger employee set not really noticing, and certainly not discerning a deeper meaning of something being less than ideal, if not abnormal, when asked to reinvent the wheel, so to speak.