Cold calling works precisely because so many people have an aversion to doing it. That alone makes it a successful strategy for those who can bring themselves to do it. Brian did sales in the late 80s and struggled with this dilemma. A rule of thumb is it takes 10 calls to get a lead, 10 leads to get an appointment, and 10 appointments to get a sale. Brian demonstrated to himself that, indeed, the formula works and managed to get a house listing as a result. But rather than being encouraged by his success, he was so overcome with guilt about disturbing people eating dinner that he eventually abandoned sales as a career altogether. Cold calling cannot work if everyone does it. Everyone’s phone would ring all day long and it would be utterly chaotic and untenable. There is the idea that, if “everyone” can’t, then maybe no one “should?” What is Creator’s perspective?

The practical impossibility of having everyone engaged in a form of coercion, dressed up as using the art of persuasion but actually being coercive, shows quite clearly the tale of woe that ensues from engaging in the practice. It might be a series of many, many small inconveniences but those add up to quite a large impact on things when seen collectively. The fact that if it were done on a wide scale means everything would grind to a halt, in terms of useful productivity, is simply bringing the practice into the light of day, through this thought experiment, showing the fact that there are many small thefts of time and productivity, including the participation of the cold caller in a fruitless exchange most of the time, in order to occasionally find someone who is a good match to the offering so it becomes a win-win with a successful sale. We would say that persuading someone to buy something they don't really need or might be a lesser choice than they might discover if left to their own devices to do their own investigating and exploration of what is out there, and not simply be coerced to engage with a cold caller and manipulated with a preselected narrow offering, the very description of what it takes to run a business that way speaks to inefficiency and a kind of drudgery that will be shared by the cold caller and the potential clients who say no. So your reaction to seeing this series of intrusions ending in rejection, and being a party to it, as well as witnessing disappointments again and again, was in divine alignment because your conscience was signaling you to make a course correction and stop doing what you were doing.