There are partial truths here, but whether they truly matter will be highly dependent on the individual user. It is not a general necessity for all to drink milk from cows and have the full array of their microflora entering their system. This is more a marketing ploy than a meaningful health consideration. There are as many arguments for pasteurization, with respect to removing known pathogens, so any such practices need to be looked at with respect to known risks versus theoretical ones.
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